by Rich Mesch
Okay, I admit when I titled this post, I couldn’t help but think of the famous “Why a Duck?” scene from the Marx Brothers’ 1929 film “The Cocoanuts.” If you’ve never seen it, Groucho attempts to explain how to purchase real estate to the hapless Chico. Things are going well until Groucho points out a viaduct on the blueprints. Mis-hearing “viaduct” as “why a duck?”, Chico cannot continue learning until his question is answered. Why a duck, indeed?
The two things we can reasonably conclude from this lead in is:
1. I dig the Marx Brothers
2. Words contain the ability to illuminate and to confuse.
So we know we don’t want our words to confuse. We want to make sure all of our efforts lead to improved performance. So why don’t they? Well, there are a lot of reasons: